How HHICC Can Help Not-For-Profits>
For more information, click on Websites,
Newsletters, and Emailing
The Hilton Head Island Computer Club over time has developed a web site that contains
information, activities and access to resources that have been accumulated through
the years. In addition we bring this web site and current news to our members
via email on a weekly basis. Monthly we send an extensive newsletter which
contains more detailed articles on a wide variety of computer related subjects.
This integrated communications approach is both very efficient and cost effective.
This knowledge and experience has been readily shared with many not-for-profit organizations
in the community.
For a non profit organization, the HHICC Community Service Outreach Program is both
a proactive and reactive community awareness program for organizations that need
computer assistance and are struggling with computer help and training. Those not-for-profits
may lack specific computer knowledge, mass emailing expertise or web site experience.
By analyzing any specific needs, the HHICC seeks out appropriate club volunteers
who have some skills and are willing to help share their knowledge and expertise.
This Community Service Outreach Program and the HHICC contributions can directly
contribute to the efficiency of your not-for-profit organization in the community,
and perhaps allow new and even more meaningful activities. Qualifying for this program
is easy, simply fill out
this application
and provide documentation of your eligibility as an exempt organization under Section
501(c)(3) of the Internal Revenue Code and fax to 843 686 4677. More specific details,
and any questions can be directed to Ellie Smith, HHICC Community Service Director
at
n2turtles@hargray.com
Websites
Websites can be very useful to help you market your organization and to communicate
to your clients and patrons. The content of the web site comes from you, because
you know your organization, your goals, your objectives, your clients and patrons,
and you know what your message should be.
- What Can We Do For You?
- work with you to secure a domain name and a web hosting provider. The fee will be
paid by the organization and can be as low as $60/year.
- discuss and develop an initial design, set some guidelines for submissions of content,
initially probably as Word documents, with photos in jpg - size and resolution to
be determined.
- implement the initial design and perform the necessary formatting for the web, including
navigation links.
- What You Need to Do!
- provide a single contact who is a liaison and is empowered to make decisions about
content and appearance.
- identify the message of the organization, and identify the content and appearance
of the website.
- identify the potential web master (perhaps the same initial contact), who eventually
will learn from HHICC how to perform routine maintenance and changes.
- When You Need Other Resources!
- Other resources will need to be found/hired when the skills that HHICC volunteers
bring to the task are exceeded. Usually our volunteers do not have extensive
experience with animated or extensive graphics design, forms and database interaction
and implementation.
NEWSLETTERS
Newsletters are wonderful way to communicate to your clients and patrons
on a regular basis. There are challenges with both the production of the newsletter
and emailing the newsletter to the recipients.
- What Can We Do For You?
- work with your designated Editor to familiarize him/her with tools to design and
layout the newsletter.
- perform the necessary formatting for the newsletter, including navigation links
where appropriate.
- set some guidelines for submissions of content, initially probably as Word documents.
- help locate and provide photos in jpg – teaching about size and resolution to be
determined.
- provide access to and teach Adobe Acrobat Professional for finalizing PDF newsletter
layout.
- What You Need to Do!
- provide a single contact (Editor) who is empowered to make decisions about content
and appearance.
- identify the message of the organization and content of each newsletter and a transmittal
letter for email distribution, if desired.
- if the newsletter is to be emailed, the Editor is responsible for creating and maintaining
an electronic mailing list.
- work with the Newsletter Editor who will learn from HHICC how to create subsequent
issues.
- the Editor will learn all of the skills from HHICC Newsletter Editor so as to assume
full responsibility for creation of subsequent issues.
EMAILING
Emailing newsletters is extremely effective and cost efficient. What's required
is a current and electronic list of email addresses, and a process to implement
the mailing. We are all familiar with the issues of spam. To minimize spam, local
ISPs have instituted severe restrictions to emailing from Residential Accounts.
There are some alternatives, and some of these are discussed by HHICC’s Technical
Director Bob Rathke’s
Bulk Emailing Basics for Hilton Head Island Organizations. To consider these
alternatives, discussions between the not-for-profits and HHICC are encouraged.
- What Can We Do For You?
- help you solicit and establish an initial list of email addresses, preferably using
MS Excel.
- share with you the importance of keeping this list current and up-to-date.
- demonstrate and teach the use of email and software to create and implement regular
mailings.
- What You Need to Do!
- identify a person within your organization to create and maintain the electronic
email mailing list.
- identify a person who will work with HHICC volunteers to learn how to implement
your regular mailings.